11 Smart Things to Know About Skims, Kim Kardashian and Brand Ambassadors — How the NikeSKIMS Moment Rewrote the Playbook
Kim Kardashian’s Skims has been one of the fastest-growing direct-to-consumer fashion stories of the decade — a business built at the intersection of product design, celebrity influence, and modern marketing. In September 2025 the brand kicked its visibility into a higher gear with NikeSKIMS — a big, athlete-led collaboration that put more than 50 athletes … Read more